Voting insights provides a graphical overview of the ideas currently present on the platform. Ideas are grouped in clusters, which can contain other clusters or the actual ideas. By clicking on clusters or ideas, you can see who has been voting on them. What is their gender, how old are they and where are they from? These insights can help you better understand the needs and desires of certain demographic groups and aid in giving the right interpretation to the gathered results.
The cluster graph
On the left side, the cluster graph is shown. This graph consists of 2 types of circles:
Clusters: Circles that group ideas or other clusters. These can represent projects, topics, areas or something else.
Ideas: Circles that contain no other circles.
The appearance of an idea circle conveys voting information:
The size reflects the total amount of votes an idea received (both upvotes and downvotes). Larger circles have received more votes.
The color reflects how the downvotes compare to the upvotes. Fully green represents a lot of upvotes, fully red a lot of downvotes.
The voting insights
Generating a new insight graph
It's likely that you want to analyze voting behavior on only a subset of the ideas on the platform. You can generate multiple graphs that contain different idea content and have a different structure. These settings can be provided when creating a new voting insight graph:
Levels: What should the largest circles represent, what should the circles within them represent, etc.
Include empty clusters: Should clusters that contain no ideas still be included in the cluster graph?
Idea filters: Limit the included ideas to certain projects, topics, areas, search terms, or voting minima.
Absolute versus relative
Absolute: The numbers in the graphs represent the absolute summation of votes for that segment for the currently selected cluster.
Relative: The absolute numbers don't provide a good basis to do comparisons within one graph, e.g. 20-30-year-old vs 50-60-year-old people. Since there might be more people in their twenties on the platform or people that are older might have a tendency to vote less in general. The relative setting compensates for that. The numbers in the graph represent the percentage of votes compared to the total amount of votes of that demographic segment.
By ctrl-clicking on the clusters, the graphs allow you to compare one cluster to another cluster. For example, by clicking the mobility cluster and subsequently ctrl-clicking the culture cluster, the graphs show both series at once and provide insights into how they compare among demographic groups. The colors on the clustering graph correspond with the colors on the demographic graphs.
By shift-clicking on clusters, the votes within them are summed and shown together on the graph.