When someone wants to take action on your platform, they need to register first. Next to asking basic information like name, email, and password, you can also add any kind of custom questions that are relevant to your context.
In turn, the answers to those questions can be used to
Discover in your dashboard which groups you are reaching on the platform, and which ones not yet;
Spot differences or similarities between different groups in terms of opinions or behavior on the platform.
This article guides you through the steps to get you all set up:
Start from your platform's default registration fields
Add custom registration fields
Add some helper text and change the order
Before you start, there are two important considerations to make:
The number of questions you want to ask: It's about striking a balance between the need of having many relevant data points and your participants' need for a smooth registration flow and their resistance against sharing too much information.
It's crucial you define these registration fields before launch. It's always possible to add, edit or delete fields along the way, but existing users won't automatically be asked to fill in any new field that you've added. This means that, when adding a field after launching, you won't have the answers to that field from your existing participants.
1. Start from your platform's default registration fields
Your platform comes with a set of default registration fields that are relevant to ask in many contexts:
Place of residence: people will be able to pick from the options you've set below "Geographic areas";
Gender: the built-in options are 'Male', 'Female', and 'Unspecified';
Year of birth: when using this default field, the answers get automatically binned in age groups in the graph on your dashboard (cf. the bar chart below);
Education: the built-in options are 'Lower secondary education', 'Upper secondary education', 'Post-secondary non-tertiary education', 'Short-cycle tertiary education', 'Bachelor or equivalent', 'Master or equivalent', and 'Doctoral or equivalent';
A specific default field isn't needed in your context? Simply disable it by clicking the toggle. You want to make sure all participants fill in a specific default field during registration? Click 'Edit' and toggle 'Make answering this field required?' on.
2. Add custom registration fields
You can now also add any number of custom registration fields for your participants to fill in. These are the different formats you can choose from:
Multiple choice (select one): create a list of options, of which participants can select only one - e.g. 'Which household income range applies to you?';
Multiple choice (select multiple): create a list of options, of which participants can select one or more - e.g. 'What topics are you interested in?';
Yes-no (checkbox): ask a closed yes-no question, on which participants can answer 'yes' by checking the box - e.g. 'Are you interested to join our citizen panel?';
Short answer: ask an open question on which you expect short answers - e.g. 'In what street do you live?';
Long answer: ask an open question on which you expect longer answers - e.g. 'What do you hope to contribute to this platform?';
Numeric value: ask a question on which one can only answer with a number - e.g. 'How many people live in your household?';
Date: ask a question on which one can only answer with a date - e.g. 'When did you first hear about this platform?'.
You can now
Name your custom registration field
Add a description to it, to help participants answer the question
Indicate whether or not it is required to fill in. When you make it required, participants won't be able to complete their registration without filling it in.
When you selected 'Multiple choice' as the registration field format, you will now be able to add the answer options people can choose from.
3. Add some helper text and change the order
This third and final step is all about optimizing the experience for your participants.
Start by adding some helper text to explain why you are asking these questions during registration and to create sufficient trust with participants to answer them.
Step 1: email and password: This is shown on the top of the first page of the sign-up form (name, email, password).
Step 2: registration questions: This is shown on the top of the second page of the sign-up form (additional registration fields).
You can also change the order of all registration fields by dragging and dropping them at any given place in the list. Make sure to bring a logical flow to your questions, and group linked registration fields together (e.g. ask for someone's street name, after asking for the place of residence).
You're now all set up to offer participants a smooth registration flow while making sure you collect all relevant participant data.
Need help or support? Don’t hesitate to get in touch via support@CitizenLab.co.