On the 'Emails' tab of your admin panel, you can create, edit and follow-up on email campaigns towards your users. Let's guide you through these 3 easy steps:

  1. Create a campaign
  2. Preview, edit & test
  3. Measure the results

1. Create a campaign


Once you clicked the button 'Create a campaign', you can start doing exactly that.

There are several campaign aspects that need to be defined.

Who? 

  • From: Who is sending out the campaign? Who will the recipients see as the author of the email? You have the choice between a person or the name of your city or organisation.
  • To: Who will receive your email campaign? As an admin you can choose between all users or one or more existing groups. As a project manager you can choose from those user groups that have access to your project(s).
  • Replies should go to: If a user wants to reply to your email campaign, who should receive this reply?

What?

  • Email Subject: What line of text will the recipients see in their inbox? Make it clear, engaging and personal.
  • Email Message: This is the body of your email campaign. Define the copy, give it a nice layout, add images and hyperlinks, ...  It also offers a limited number of personalisation options. By adding {{first_name}} and/or {{last_name}}, every recipient will get an email with their own name shown. 
  • Header & footer: What will be shown above and below your email body? These elements are fixed. The header is always the logo of your  platform. And the footer deals with all required information and legal terms when sending out email campaigns (GDPR and others).

Are you using a multilingual platform? There are input fields for every language. 

Ready? Press continue and you will proceed to the preview. Need some time to internally discuss on the email campaign or to elaborate on it a bit further? No problem, after clicking 'Continue' your campaign gets saved as a draft and can be reviewed and edited at any time before sending out.


2. Preview, edit & test


When clicking 'Continue' while creating a new campaign, or 'Manage' on your campaign overview page, you will get a preview of how the email will look like for your users.

Want to make sure everything is working out just fine? Click on 'Send a test email' to send this campaign to your own email address.

Did you find things that need to be changed? By clicking 'Edit', you will have the chance to change whatever is needed.

Ready? Click 'Send now' to send out your campaign to all selected user groups. Lay back, relax and start measuring your results!


 

3. Measure the results



On your 'Custom Email Campaigns' overview page, you'll find all draft and sent campaigns.

For every sent campaign, clicking 'Statistics' will show you an overview of the campaign results. How many of the emails got sent and delivered? How many were actually opened? And what percentage of users clicked on a link you provided within the email?

Below, a list is shown of all recipients and their actual status.

This statistics page offers you a chance to experiment with email campaigns, learn what works and what doesn't, and to optimise your approach with every new campaign you send out.


If you have any questions on how and when to use this email feature, do not hesitate to get in touch. We’re happy to help!

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